How expert sales progression helps buyers, sellers and solicitors work together from offer to completion
By Danielle Glanville, Sales Coordinator, Move Revolution
There is often a huge sense of relief when an offer is accepted on a home. After weeks of preparing a property, arranging viewings and negotiating the best possible outcome, it can feel as though the hardest part is over. In reality, one of the most important stages of the moving journey is only just beginning.
The period between agreeing an offer and completing the sale is known as sales progression. It’s a stage that many buyers and sellers don’t fully see, yet it often determines whether a move reaches a successful conclusion. Behind the scenes, solicitors are carrying out legal work, mortgage lenders are processing applications, surveyors are completing inspections and buyers and sellers are making plans for their next chapter.
Bringing all those moving parts together requires more than simply following a process. It requires communication.
Every Move Is Different
One of the things I love most about my role is getting to know the people behind every move.
Every client has their own story. Some are buying their very first home. Others are relocating for work, moving closer to family or downsizing after many happy years in the same property.
Moving home rarely happens at a quiet moment in someone’s life. It’s often tied up with a new job, a growing family, a bereavement or a fresh start, and that means clients can feel emotional and in need of support long before completion is anywhere in sight. Getting to know someone properly, and building a genuine relationship with them, means I understand what they need and can support them in the right way throughout the moving process.
After all, property transactions are never just about houses. They’re about people.
Keeping Everyone Moving Forward
One of the biggest misconceptions about sales progression is that it’s simply about chasing solicitors.
The reality is very different. A successful move relies on everyone working together. Buyers, sellers, solicitors, mortgage advisers, surveyors and estate agents all play an important role in helping a transaction reach completion. My role is to keep communication flowing between everyone involved, making sure questions are answered, expectations are managed and potential issues are identified before they become bigger problems. The best transactions are built on collaboration, with experienced professionals communicating openly and working towards the same goal so clients benefit from a smoother, more confident moving experience.
The Human Side Of Moving Home
As exchange and completion approach, emotions naturally become heightened.
By this stage, removals may have been booked, mortgage offers are progressing, children may be changing schools and families are preparing for one of the biggest moments in their lives. It’s completely understandable that people feel anxious, and this is often where communication becomes just as important as administration. Because I’ve taken the time to build a personal relationship with each client from the start, they know exactly who to call and that I already understand their situation. That familiarity counts for a lot at a stage when emotions are running high.
Sometimes my role is explaining what is happening behind the scenes. Sometimes it’s providing reassurance when everything is progressing exactly as it should. Sometimes it’s helping different people within a property chain understand one another’s circumstances. One of the biggest lessons I’ve learned is that successful moves rarely come down to one person making a huge compromise. More often, they come from everybody being prepared to give a little.
Helping people understand the bigger picture can often make all the difference.
The Conversations You Never See
Much of sales progression happens quietly.
Phone calls with solicitors. Updates with mortgage advisers. Checking searches and enquiries. Speaking with buyers who simply need reassurance. Supporting sellers who want to know everything remains on track. Most of these conversations are never seen by our clients, and in many ways, that’s exactly how it should be. If people feel informed, supported and confident throughout their move, then we know we’ve done our job properly.
A Word From Paul Mulligan
“One of the things that has always set Move Revolution apart is the importance we place on supporting our clients throughout the entire process, long after an offer has been agreed. Great sales progression isn’t about chasing paperwork. It’s about building relationships, communicating openly and helping everyone work towards the same goal. Danielle has an incredible ability to bring calm, clarity and confidence to what can often be the most emotional stage of moving home, and that makes an enormous difference to our clients.”
Paul Mulligan, Managing Director, Move Revolution
More Than Completing A Sale
Recent Government proposals to modernise the home buying and selling process have highlighted just how important communication and collaboration have become in reducing delays and helping more transactions reach completion successfully.
At Move Revolution, we’ve always believed that agreeing an offer is only half the job. Helping our clients move with confidence all the way through to completion is just as important. Because great sales progression isn’t measured by the number of phone calls we make. It’s measured by the confidence our clients feel throughout one of the biggest moments of their lives.
Frequently Asked Questions
What is sales progression?
Sales progression is the stage between an offer being accepted and legal completion. It involves coordinating communication between buyers, sellers, solicitors, mortgage advisers and everyone involved in the property transaction to help keep the move progressing smoothly.
Why is communication so important during a house sale?
Clear communication helps reduce uncertainty, keeps everyone informed and allows potential issues to be identified and resolved early. Good communication is often one of the biggest factors in helping a property transaction reach a successful completion.
What does a Sales Coordinator do?
A Sales Coordinator manages the progress of a property transaction after an offer has been agreed, working closely with buyers, sellers, solicitors, mortgage advisers and estate agents to help guide the move through to completion.
Does Move Revolution have dedicated sales progression?
Yes. Every agreed sale benefits from dedicated sales progression, ensuring our clients receive proactive communication, experienced guidance and ongoing support from offer accepted through to completion.
Danielle Glanville, Sales Coordinator
Danielle Glanville is Sales Coordinator at Move Revolution, supporting buyers and sellers from offer agreed through to completion.
Working closely with solicitors, mortgage advisers, fellow estate agents and clients, Danielle’s focus is on keeping every transaction moving while ensuring buyers and sellers feel informed, supported and confident throughout their moving journey. She takes real pride in getting to know her clients personally, recognising that moving home often happens at an emotional time in someone’s life, and believes that building a genuine relationship is the foundation of a job done properly.
Paul Mulligan, Managing Director
Paul Mulligan has spent more than twenty years helping homeowners, buyers, landlords and developers across Surrey, Sussex, Kent and South London. As Managing Director of Move Revolution, Paul leads on customer service and marketing strategy, and shares practical property advice through the Smart Move series.
About Move Revolution
Move Revolution is an employee-owned estate and letting agency serving Surrey, Sussex, Kent and South London. From residential sales and lettings to property management, land and new homes, our experienced team combines outstanding marketing, local knowledge and proactive communication to deliver results at every stage of the property journey.
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